Trademark, Logo & Licensing Policy

I. Background

In order to comply with and assure protection under federal trademark law (15 U.S.C. 1051 et seq.), The Administrators of the Tulane Educational Fund ("Tulane" or the "University") is required to monitor all uses of its trademarks. Unauthorized use of the University's trademarks is subject to civil and criminal penalties. The term "trademark" as used in this policy includes any trademark, service mark, logo, insignia, seal, crest, design, symbol or any combination of these.

The purpose of this policy is to provide information and guidelines to the University community regarding the use of Tulane's trademarks. The overall purpose of the licensing program is to protect the University's trademarks and to promote the University. The program also exists to ensure the University receives appropriate commercial value for the use of its trademarks and logos, as well as to stop any unauthorized or inappropriate use.

II. Who Should Use This Policy

This policy applies to faculty, staff, students, academic departments, ad hoc groups, administrative divisions/departments, alumni organizations, informal groups and student organizations. Suppliers and manufacturers of commercial and non-commercial products must comply with their licensing agreement with the University or its designated licensing agent, Collegiate Licensing Company.

III. University Trademarks

The University's trademarks include, but are not limited to: the words "Tulane", "Tulane University", "Green Wave", "Tulane Green Wave"; "TU"; the overlapping TU shield logo; the official seal of Tulane University; the T-wave logo, the Riptide pelican; and all current and future trademarks, service marks, word marks, designs or logos used by the University.

The University asserts ownership over its name and any trademark that has come to be associated with Tulane. The University has registered or filed to register certain of its trademarks with the U.S. Patent and Trademark Office.

IV. Guidelines for Use of Trademarks

The University's trademarks are intended to present a positive image of Tulane, and may not be altered in any way. Nor can the University's trademarks be used in the name of a business, logo, in promoting services or on a product in a way that could state or imply an endorsement by the University.

The University's trademarks are not to be used in any way that discriminates or implies discrimination against any persons or groups based on age, ancestry, belief, color, creed, disability, national origin, race, religion, sex, sexual orientation or veteran status, or in any other way that would be a violation of the University's anti-discrimination policies.

The use of University trademarks with the following types of products normally will not be approved:

  • products that could be used to injure or kill;
  • alcohol-related products;
  • tobacco-related products;
  • sexually suggestive products;
  • food and beverage products and accompanying packaging (other than for limited internal consumption in connection with official University events);
  • products that present an unacceptable risk of liability;
  • products that are inimical to the mission or image of the University.

Certain artwork or designs will not be approved for use in conjunction with the University's trademarks. These include the following:

  • art depicting the use or endorsement of alcohol;
  • art depicting the use or endorsement of illegal drugs;
  • art depicting the use or endorsement of tobacco products;
  • art depicting the use or endorsement of firearms or other weapons;
  • art depicting racist, sexist, hateful, demeaning or degrading language or statements;
  • art depicting profanity;
  • art depicting sexual acts;
  • art depicting statements impugning other Universities;
  • art or a design incorporating trademarks or copyrights not owned by the University, unless written permission for such use satisfactory in form and substance to the University is obtained from the mark holder or copyright owner.

V. Merchandise Licensing

Tulane requires that all individuals, organizations, departments and companies, both internal and external, obtain merchandise from a vendor or manufacturer who is licensed with Tulane through a licensing agent under contract with the University. This licensing agent is Collegiate Licensing Company (CLC), available at A list of approved vendors can be found here.

Using a trademark for one application (for example a t-shirt) does not constitute approval to use the mark in connection with any other item or to change the design in any way, without seeking additional approval.

Using a trademark on items such as letterhead, stationery or business cards produced with the input and assistance of the University's Publications Office does not require permission from University Communications & Marketing.

VI. Becoming Licensed

The primary responsibility of a Tulane licensee is to submit all designs/products to the University for approval. Licensees are also required to carry liability insurance that indemnifies the University and CLC.

CLC provides access to Tulane's artwork via its internet-based Logos on Demand program and access to digitized embroidery tapes via its Stitches on Demand program. CLC's internet-based MyiCLC system dramatically reduces the amount of time needed to obtain approval on design/products from the University.

Every vendor who sells products that bear the University's trademarks must be licensed through CLC.

VII. Licenses and Fees

There are three types of license agreements. The following agreements are administered by CLC. Types of agreements include:

  1.  Internal Campus Supplier
    • License is for internal suppliers; products sold to the institution for internal consumption only. Cannot participate in any "for profit" retailing whatsoever.
    • Exempt from reporting royalties
    • $100 annual administrative fee
    • Advance fee waived
    • Acess to MyiCLC to electronically submit all designs/products for approval

  2. Local
    • For local companies and/or individuals
    • Geographically confined to in-state or "local region" companies that intend to make products for resale and for profit
    • Can hold licenses for 1-5 schools from the local area
    • $100 application fee
    • Report royalties quarterly; annual Tulane advance fees required
    • Ability to renew local agreements for multi-year terms based on performance and university approval
    • Access to MyiCLC to electronically submit all designs/products for approval

  3. Standard
    • For production of emblematic merchandise to be sold by an individual or company at retail and any profit-based activity
    • Access to MyiCLC to electronically submit all designs/products for approval
    • Report royalties monthly; annual Tulane advance fees required
    • $1,000 application fee
    • May pursue licenses with multiple institutions beyond Local limitations

A one-time application fee of $1,000 for Standard Licenses and $100 for Local and Internal Campus Supplier Licenses will be required with your license application. Each applicant will also be subject to the University's annual royalty advance fee. Although not required for the first year, upon renewal, both Local and Internal Campus Supplier Licenses require annual $100 administrative fees and Standard Licenses require a $1,000 administrative fee.

VIII. Appeal of Usage Approval Decisions

If your request to use a University trademark is denied, you may request that it be reviewed.

The University reserves the right to disapprove any use of its trademarks, even if not explicitly prohibited by this policy or these guidelines.

IX. Compliance

Persons or entities which use the University's trademarks without permission are subject to civil and criminal penalties pursuant to trademark law. The University intends to protect its trademarks and associated goodwill to the full extent of the law.

X. Contact

The University Communications & Marketing office welcomes any questions you have regarding this policy or the proper use of University trademarks. Please contact us at 504-865-5210 or via e-mail at

Tulane University, New Orleans, LA 70118 504-865-5000