Trademark, Logo & Use Policy

I. Background

In order to comply with and assure protection under federal trademark law (15 U.S.C. 1051 et seq.), The Administrators of the Tulane Educational Fund ("Tulane" or the "University") is required to monitor all uses of its trademarks. Unauthorized use of the University's trademarks is subject to civil and criminal penalties. The term "trademark" as used in this policy includes any trademark, service mark, logo, insignia, seal, crest, design, symbol or any combination of these.

The purpose of this policy is to provide information and guidelines to the University community regarding the use of Tulane's trademarks. The overall purpose of the licensing program is to protect the University's trademarks and to promote the University.

II. Who Should Use This Policy

This policy applies to faculty, staff, students, academic departments, ad hoc groups, administrative divisions/departments, alumni organizations, informal groups and student organizations. Suppliers and manufacturers of commercial and non-commercial products must comply with their licensing agreement with the University or its designated licensing agent, Collegiate Licensing Company.

III. University Trademarks

The University's trademarks include, but are not limited to: the words "Tulane", "Tulane University", "Green Wave", "Tulane Green Wave"; "TU"; the overlapping TU shield logo; the official seal of Tulane University; the T-wave logo, the Riptide pelican; and all current and future trademarks, service marks, word marks, designs or logos used by the University.

The University asserts ownership over its name and any trademark that has come to be associated with Tulane. The University has registered or filed to register certain of its trademarks with the U.S. Patent and Trademark Office.

IV. Guidelines for Use of Trademarks

The University's trademarks are intended to present a positive image of Tulane, and may not be altered in any way. Nor can the University's trademarks be used in the name of a business, logo, in promoting services or on a product in a way that could state or imply an endorsement by the University.

The University's trademarks are not to be used in any way that discriminates or implies discrimination against any persons or groups based on age, ancestry, belief, color, creed, disability, national origin, race, religion, sex, sexual orientation or veteran status, or in any other way that would be a violation of the University's anti-discrimination policies.

The use of University trademarks with the following types of products normally will not be approved:

  • products that could be used to injure or kill;
  • alcohol-related products;
  • tobacco-related products;
  • sexually suggestive products;
  • food and beverage products and accompanying packaging (other than for limited internal consumption in connection with official University events);
  • products that present an unacceptable risk of liability;
  • products that are inimical to the mission or image of the University.

Certain artwork or designs will not be approved for use in conjunction with the University's trademarks. These include the following:

  • art depicting the use or endorsement of alcohol;
  • art depicting the use or endorsement of illegal drugs;
  • art depicting the use or endorsement of tobacco products;
  • art depicting the use or endorsement of firearms or other weapons;
  • art depicting racist, sexist, hateful, demeaning or degrading language or statements;
  • art depicting profanity;
  • art depicting sexual acts;
  • art depicting statements impugning other Universities;
  • art or a design incorporating trademarks or copyrights not owned by the University, unless written permission for such use satisfactory in form and substance to the University is obtained from the mark holder or copyright owner.

V. Approval

Prior to using any University trademark, you must request and receive permission from the University or its designated licensing agent.

A. Non-Commercial Use

Non-commercial use of any University trademark by a school, division or department of the University, or by a student or other campus group, or as part of a course generally does not require payment of royalties. However, a representative of the group must request permission to use the trademark in advance.

Except as otherwise noted below, permission to use any University trademark must be granted by a member of the University's Trademark Usage Committee prior to production of each item utilizing the trademark. Requests to use University trademarks for non-commercial purposes should be submitted to the University Communications & Marketing office via email to Your request will be forwarded to the members of the Trademark Usage Committee for review.

The Trademark Usage Committee consists of the following persons or their designated representatives:

  • Vice President for University Communications
  • Associate Vice President for University Services
  • Executive Director, University Publications
  • Associate Athletic Director, Internal Operations
  • General Counsel

Approval to use a trademark for one application (for example, a t-shirt) does not constitute approval to use the mark in connection with any other item or to change the design in any way, without seeking additional approval.

Using a trademark on items such as letterhead, stationery or business cards produced with the input and assistance of the University Publications Office does not require permission from the Trademark Usage Committee. For more information see the logo guidelines.

B. Commercial Use

Use of a University trademark in connection with any commercial or for-profit purpose requires a license agreement and payment of royalties. If you want to use any University trademark in this way, you should contact the University's designated licensing agent, Collegiate Licensing Company, at the following address:

Collegiate Licensing Company
290 Interstate North, Suite 200
Atlanta, GA 30339
tel 770-956-0520
fax 770-955-4491

Collegiate Licensing Company will work with you regarding your intended use and will seek appropriate approval from the University.

VI. Appeal of Usage Approval Decisions

If your request to use a University trademark is denied, you may request that it be referred to the full Trademark Usage Committee for review. Any further requests for reconsideration will be referred to the Executive Vice President for University Relations and Development. The Executive Vice President for University Relations and Development will render a decision within 30 days from the date that the request for reconsideration is received. This decision is final.

The University reserves the right to disapprove any use of its trademarks, even if not explicitly prohibited by this policy or these guidelines.

VII. Compliance

Persons or entities which use the University's trademarks without permission are subject to civil and criminal penalties pursuant to trademark law. The University intends to protect its trademarks and associated goodwill to the full extent of the law.

VIII. Contact

The University Communications & Marketing office welcomes any questions you have regarding this policy or the proper use of University trademarks. Please contact us at 504-865-5210 or via e-mail at

Tulane University, New Orleans, LA 70118 504-865-5000