GEHS 6430 - Disaster and Emergency Communication, 3 credits
The course is a fast-paced, interactive course that focuses on the essential knowledge and tools needed to navigate the harsh realities of communicating to the public, media, and stakeholders during an intense public emergency, including terrorism. The course content will meet the crisis communication training needs of distinct groups (e.g., public health professionals, medical and health professionals, emergency response officials, community and civic leaders, the private business sector and volunteer organizations) at the community, regional and national level.
Course Learning Objectives
The student will be able to:
- Describe the Crisis and Emergency Risk Communication (CERC) integrative model and how it contributes to overall emergency operational planning and response at community, regional, national, and international levels.
- Recognize core CERC principles and their inherent strengths in relationship to successful emergency response.
- Analyze appropriate CERC tools and strategies to address specific emergency situations.
- Implement human resource planning for crisis response to reduce the public health threats resulting from a crisis.