When you communicate a new URL in the content management system, be sure not to include "www." Notice that the Tulane home page is http://tulane.edu.
Some departments choose to have other URLs that redirect to their CMS site, and it is okay to promote those instead. Keep in mind that http://tulane.edu sites are more secure to stay live during an emergency, than other URLs like www.department.tulane.edu or www.tulane.edu/~department.
We suggest that you double check URLs in the final proof before printing or e-mailing them.
We also advise that you be careful in not printing URLs that can get outdated. For instance, instead of sending out a letter that mentions a specific link, direct readers to go to your main site and tell them where to look/click and possibly post them under a “what’s new” or “announcements” area on your home page. Here is a an example:
Tulane University, New Orleans, LA 70118 504-865-5000 email@example.com