All pages should have basic contact information at the bottom:
- Mailing address
- Phone and fax numbers
- E-mail address
For departments where the physical address is different from the mailing address, it is recommended to include both.
Formatting contact info:
- Follow the official Tulane business card style, except use hyphens for phone numbers instead of periods.
- Text is left justified, except when centered on the outer Tulane green page.
- Arial font, regular — no bold, except for a person's name.
- Italicize "tel," "fax" and "cell" — when a phone number is alone, "tel" is not necessary.
- E-mail address should be hyperlinked.
University Web Communications
312 Gibson Hall
New Orleans, LA 70118
Also, each website can provide other key information for users:
- Hours of operation — a must for units providing services
- Link to campus map location
- Driving directions (you can add customizable ones, see the Driving Directions page)
- Parking options
- E-mail address or a link to the person or group responsible for maintaining your website
Links in text. Make links clickable from logical words. Avoid linking generic terms like "click here," "online," "website." Good examples are:
- Registration is available online; or
- Apply now. (this example is more active)
E-mail links. Usually a hyperlink to a person's name should go to their e-mail or bio page that includes current contact information. When noting a department's or organization's e-mail address, spell it out and hyperlink it. Examples:
- To learn more, e-mail Jane Smith or call 504-988-0000.
Links in sidebars.
Use right hand elements sparingly. Too many can be distracting.
Use common terms. Tulane recommends choosing from a list of common terms for quick links for consistent navigation for users
- About Us — for facts, history, bios, meet the staff, mission, contact info
- Announcements — for events and news
- Campus Map
- Contact Us — for unit contacts and/or unit directory
- Main Menu
- Quick Links
Organize related quick links. Group like quick links together with subheads. List link terms in order of importance or alphabetically.
Link styles. Links should follow the same color standards as used on the main website for consistency for users.
All sites must abide by copyright law and respect the intellectual property of others. We strongly encourage that you include a link to Tulane's web copyright and privacy policies.
Unit websites also should provide specific notices about the collection and use of any personal information associated with their web pages.
For example, the Office of Development has used:
"Information provided on this form will be used by Tulane University's Office of Development for the purpose of crediting you correctly for your gift. Personal information contained in the Office of Development's records is used only for Tulane-related business. We will not sell or trade a donor's information to any other entity without the donor's written permission."