In order to comply with and assure protection under federal trademark law (15 U.S.C. 1051 et seq.), The Administrators of the Tulane Educational Fund ("Tulane" or the "University") is required to monitor all uses of its trademarks. Unauthorized use of the University's trademarks is subject to civil and criminal penalties. The term "trademark" as used in this policy includes any trademark, service mark, logo, insignia, seal, crest, design, symbol or any combination of these.
The purpose of this policy is to provide information and guidelines to the University community regarding the use of Tulane's trademarks. The overall purpose of the licensing program is to protect the University's trademarks and to promote the University. The program also exists to ensure the University receives appropriate commercial value for the use of its trademarks and logos, as well as to stop any unauthorized or inappropriate use.
II. Who Should Use This Policy
This policy applies to faculty, staff, students, academic departments, ad hoc groups, administrative divisions/departments, alumni organizations, informal groups and student organizations. Suppliers and manufacturers of commercial and non-commercial products must comply with their licensing agreement with the University or its designated licensing agent, Collegiate Licensing Company.
III. University Trademarks
The University's trademarks include, but are not limited to: the words "Tulane", "Tulane University", "Green Wave", "Tulane Green Wave"; "TU"; the overlapping TU shield logo; the official seal of Tulane University; the T-wave logo, the Riptide pelican; and all current and future trademarks, service marks, word marks, designs or logos used by the University.
The University asserts ownership over its name and any trademark that has come to be associated with Tulane. The University has registered or filed to register certain of its trademarks with the U.S. Patent and Trademark Office.
IV. Guidelines for Use of Trademarks
The University's trademarks are intended to present a positive image of Tulane, and may not be altered in any way. Nor can the University's trademarks be used in the name of a business, logo, in promoting services or on a product in a way that could state or imply an endorsement by the University.
The University's trademarks are not to be used in any way that discriminates or implies discrimination against any persons or groups based on age, ancestry, belief, color, creed, disability, national origin, race, religion, sex, sexual orientation or veteran status, or in any other way that would be a violation of the University's anti-discrimination policies.
The use of University trademarks with the following types of products normally will not be approved:
Certain artwork or designs will not be approved for use in conjunction with the University's trademarks. These include the following:
V. Merchandise Licensing
Tulane requires that all individuals, organizations, departments and companies, both internal and external, obtain merchandise from a vendor or manufacturer who is licensed with Tulane through a licensing agent under contract with the University. This licensing agent is Collegiate Licensing Company (CLC), available at www.clc.com. A list of approved vendors can be found here.
Using a trademark for one application (for example a t-shirt) does not constitute approval to use the mark in connection with any other item or to change the design in any way, without seeking additional approval.
Using a trademark on items such as letterhead, stationery or business cards produced with the input and assistance of the University's Publications Office does not require permission from University Communications & Marketing.
VI. Becoming Licensed
The primary responsibility of a Tulane licensee is to submit all designs/products to the University for approval. Licensees are also required to carry liability insurance that indemnifies the University and CLC.
CLC provides access to Tulane's artwork via its internet-based Logos on Demand program and access to digitized embroidery tapes via its Stitches on Demand program. CLC's internet-based MyiCLC system dramatically reduces the amount of time needed to obtain approval on design/products from the University.
Every vendor who sells products that bear the University's trademarks must be licensed through CLC.
VII. Licenses and Fees
There are three types of license agreements. The following agreements are administered by CLC. Types of agreements include:
A one-time application fee of $1,000 for Standard Licenses and $100 for Local and Internal Campus Supplier Licenses will be required with your license application. Each applicant will also be subject to the University's annual royalty advance fee. Although not required for the first year, upon renewal, both Local and Internal Campus Supplier Licenses require annual $100 administrative fees and Standard Licenses require a $1,000 administrative fee.
VIII. Appeal of Usage Approval Decisions
If your request to use a University trademark is denied, you may request that it be reviewed.
The University reserves the right to disapprove any use of its trademarks, even if not explicitly prohibited by this policy or these guidelines.
Persons or entities which use the University's trademarks without permission are subject to civil and criminal penalties pursuant to trademark law. The University intends to protect its trademarks and associated goodwill to the full extent of the law.
The University Communications & Marketing office welcomes any questions you have regarding this policy or the proper use of University trademarks. Please contact us at 504-865-5210 or via e-mail at firstname.lastname@example.org.
Tulane University, New Orleans, LA 70118 504-865-5000 email@example.com