Tulane University's Katrina Communications Efforts Were Pure Gold

June 6, 2006

Mike Strecker
Phone: 504-865-5210

Tulane University's Office of Communications has won the 2006 Grand Gold Award in Crisis Communications from the Council for Advancement and Support of Education (CASE), the world's largest international association of educational institutions. The Tulane communications team is also a finalist for a Silver Anvil Award for Crisis Communications from the Public Relations Society of America (PRSA), the world's largest organization for public relations professionals.

Silver Anvils, PRSA's highest honor for public relations strategy, will be announced at a ceremony on June 8 in New York. Steven R. Schirripa, star of "The Sopranos," will host the event.

"I am extraordinarily proud of the entire staff of University Communications. Ever since Katrina, they have shown unbelievable creativity, flexibility and a can-do attitude in meeting every challenge. They are most deserving of this prestigious award," Tulane President Scott Cowen said.

"Responding to a crisis that threatened its very ability to survive, Tulane University showed, in the view of the judges, a masterful command of communications strategies and tactics that focused on both long- and short-term issues," the CASE panel wrote in bestowing the honor.

Tulane has also been awarded a Bronze Anvil from PRSA for "Evening of Distinction," a televised variety-style show featuring distinguished Tulane alumni. The program, broadcast in alumni cities across the country, helped launch "Promise and Distinction: The Campaign for Tulane University," a $700 million fundraising effort in March 2005. The Bronze Anvil Award is PRSA's highest honor for public relations tactics.

Mary Mouton (NC'83, L'90), president of New Orleans public relations firm Mouton Media, is a co-recipient of all three awards with Tulane. The Office of University Communications also won a gold medal in CASE's Fund-Raising Programs category for "Evening of Distinction." CASE awarded the Tulanian, Tulane's alumni magazine, a bronze medal in the Periodical Special Issues category for "Renewal," its first post-Katrina issue.

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