Postcards from the Web

September 15, 2000

Mary Ann Travis

Picture postcards-tried and true vehicles for sending breezy, to-the-point messages and showing off scenic views-don't require postage stamps anymore. Electronic postcards with color images of Tulane are now available from the university's Web home page and can be sent to any e-mail address in the universe-for free.

Senders can write their own messages such as "Having a great time. Wish you were here." or "Dear Mom and Dad, Please send money." Messages will fit into the space provided on the e-postcards, which are located on the "Tulane Spirit" site that is accessible from the "About Tulane" link on the university's home page.

Rachel Hoormann, Web manager for university communications, has designed eight electronic postcards that she hopes will grab the attention of anyone interested in Tulane. The e-postcards feature photographs of New Orleans and campus scenes shot by local photographers.

"We expect that students will send postcards to their parents or that undergraduate admission officers can use the electronic postcards to contact prospective students," says Hoormann.

Alumni in different cities, who are already linked with listservs, also will be able to send invitations to parties and other events via the e-postcards. E-postcard recipients are notified by e-mail when they receive a postcard. When opened, the postcard provides a link to Tulane's Web site.

Hoormann, who has been at the university since the new Web site launched in January, says she's making available "all the nice, happy stuff about Tulane."

In addition to e-postcards, Tulane Web visitors can download computer desktop patterns of variations of the Tulane pelican logo. Hoormann earned her master of library science from the University of Alabama and her bachelor's degree from Loyola University. Her training as a librarian has come in handy as she researches the words to Tulane cheers and songs, which she also plans to make available on the Web site.

"I'm hoping the spirit section will make it easier for people to find that sort of thing," she says. Six thousand people a day visit Tulane's Web site, and Hoormann is the first contact for many of these visitors who click on "Contact Tulane."

She forwards requests for information around the university and deals with internal complaints and concerns about the Web site. In addition, Hoormann updates the Web calendar and provides technical support for uploading university publications Inside Tulane and Tulanian for the online publication Look @ Tulane.

"It's fun," says Hoormann about her job where the technology changes daily. "We want people who visit us on the Web to have good feelings about Tulane."

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Tulane University, New Orleans, LA 70118 504-865-5000