February 17, 2016 8:45 AM
Since graduating from Tulane Law School in 2015, Nicole Swartz has balanced studying legal briefs with building her own brand of beauty products.
Dubbed the Sweet Cheeks Beauty Co., Swartz’s budding line of bathtime body scrubs and hydrating hair masks was created last summer while awaiting news of passing the Michigan bar exam.“The law background has definitely been helpful in starting the company,” Swartz says.
The luxe line of Sweet Cheeks body scrubs includes ingredients like handpicked lavender, pink grapefruit zest, sweet almond oil and rose petals. Infused with recycled Starbucks coffee beans, the newly offered coffee body scrub collection also provides a mud bath-like experience in the shower.
Each PETA-certified cruelty-free item comes packaged in recycled materials.
“We consider ourselves 100 percent kind,” says Swartz.
With help from a longtime friend working as a publicist in New York, Swartz was invited to feature Sweet Cheeks products in celebrity gift bags during New York Fashion Week.
Hollywood Swag Bag, the company that delivers gift bags during major award shows like the Oscars, also recently acknowledged the products. Sweet Cheeks was reserved a spot in the “swag bags” delivered to celebrities, including host Ricky Gervais, prior to the 2016 Golden Globe Awards ceremony.
Now based in Los Angeles, Swartz’s company is looking toward national distribution.
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