Promote Your Tulane Event

“Without promotion something
terrible happens... Nothing!”

- P. T. Barnum

::: Begin promoting

Plan your networking and advertising.

Invite other student and community groups to your event. Ask organization presidents whose organization might be interested in the subject matter to help publicize the event through their website, meetings, etc.
Start a Facebook group for your student event or activity.
The Hullabaloo, published every Friday of the academic year.
- Advertise.
- Send announcements for “As It Is” to hull@tulane.edu.
WTUL - If your event is free, send a radio PSA to wtul@tulane.edu (WTUL cannot announce events that charge admissions).
Tulane broadcast e-mail, for events of a high-profile nature.
For events that are open to the public and have broad appeal:
- Request help from Tulane Public Relations (Tulane login required): a press release & New Wave announcement.
- We also post events from the calendar to Twitter.
- Invite the New Orleans community:
- - submit your arts event to the NOLA Fun Guide.
  - submit any type of event to nola.com.

Post fliers uptown.

The downtown campus has a few other posting places.

Post fliers in elevators at 1440 Canal Street. Simply place 9 copies of 1/4-page flier in the 8th floor box.

Get banners hung near the LBC.
Promote a large upcoming event with a booth on the uptown campus.
Campus postings & sidewalk, see posting policy.
Promote on the TUBE
Place table tents in Food Court and Nalty Commons – 50 table tents – reserve with Shirley Dymond via e-mail sdymond@tulane.edu

::: Other publicity ideas

Coordinate your program with a major theme, observance or awareness days/week/month.
If a presenter has written a book, work with the bookstore to help promote it. Possibly coordinate a book signing.
Add an associated lecture/panel to a film screening.

Reach all undergraduates. Post on the undergraduate events listserv. The list goes out at midnight Tuesday through Saturday during the school year. E-mail your announcement to tel@tulane.edu the day before you wish the announcement to run. Send non-formatted text only. Please read the Events List Policy before submitting a message.
Reach students in targeted academic departments. Ask the departmental faculty to mention it in class. Occasionally they will offer extra credit to students for attending relevant lectures, films, etc.
Reach women undergraduates. Contact Cordelia Heaney to put it in the Newcomb News at cheaney@tulane.edu by Thursday - it goes out on Friday.
Reach staff, contact the Staff Advisory Council to promote through their listserv.
For academic events open to undergraduates, contact Trina Beck at donuts@tulane.edu to put it in the Coffee Talk e-mail for Newcomb-Tulane Undergraduate College.
For arts events with an admission charge open to the public, offer a few half-price or free tickets to the community through NOLAFunSavers. They will post a banner ad and e-mail thousands of subscribers.

::: Immediately after

Remove and recycle your flyers.
If you plan on having an annual event:
- Do a brief audience survey.
- Submit photos from the event to New Wave (see Photo Tips).
- Hold a debriefing meeting with the event committee to discuss lessons learned for future events. Evaluate the event with regards to budget (e.g., revenue, expenses) and attendance (e.g., size, target audience).
- Save and make notes on the paperwork you created while putting together your event.
- Send thank-you notes to committee members, supporters, speakers and to the general community.

Ideas to improve this page? E-mail calendar@tulane.edu

Calendar of Events