The "TU" shield and wordmark are the official graphic representations of Tulane University to be used in university communications. The preference is to use the shield containing the overlapping "TU" letters in conjunction with the words "Tulane University" in its official stacked wordmark form, using a graphic file from University Publications.
The current Green Wave athletics logo debuted in 1998, and is unavailable for administrative or academic use. For guidelines and permission to use the athletics logo, contact Roger Dunaway in Athletics Communications.
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Either the official shield and wordmark or, at a minimum, the Tulane University horizontal wordmark by itself, should appear prominently on all external publications and mailings. The official shield and wordmark in Tulane green must appear prominently on all Tulane websites and other electronic publications. These official logos take the place of the university seal, which has been retired from general use, and the athletics logos, which have been retired from administrative and academic use.
There are applications in which the TU shield can be used as a graphic element by itself. In printed material, the shield can be used alone as a design element but the Tulane University horizontal wordmark must be printed elsewhere in the same piece. For promotional materials such as cups and key chains, the TU shield can be used by itself but when practical the wordmark can be included on a reverse side or other position.
Contact Carol Schlueter in University Publications for assistance and artwork.
Tulane University, New Orleans, LA 70118 504-865-5000 firstname.lastname@example.org