U.S., Europe in economic crisis together

February 1, 2013 11:00 AM

Mark Miester
mark.miester@tulane.edu

When British Prime Minister David Cameron last week called for a referendum on Britain’s membership in the European Union, it was just the latest challenge to the beleaguered union, which has struggled in the wake of the global financial crisis. But the EU’s ambassador to the United States said in a talk at Tulane University that Cameron’s comments should not be interpreted as a rejection of the union.

João Vale de Almeida

João Vale de Almeida, EU Ambassdor to the United States, speaks at the A. B. Freeman School of Business during a visit to New Orleans. (Photo by Ryan Rivet)


“David Cameron in his speech is very clear about his own personal position — he believes that Britain should remain in the European Union,” said João Vale de Almeida, EU Ambassdor to the United States, in remarks at the A. B. Freeman School of Business on Jan. 29. “We expect David Cameron to do what’s necessary to keep Britain in the European Union.”

Established in 1993, the 27-nation union is the world’s largest political and economic bloc. In his presentation, Vale de Almeida discussed the past, present and future of the EU, but he put a special emphasis on the importance of union’s relationship with the United States.

“If there’s one lesson that we need to draw from the financial crisis, it’s that we are in this together,” Vale de Almeida said. “The world economy is so globalized, interconnected and interdependent that what happens here in Louisiana matters for Europe just as what happens in Greece matters for Louisiana. That’s why it’s so important to look at the potential of cooperation between the EU and the U.S.”

Together, the U.S. and the EU represent 800 million consumers and account for 47 percent of the world’s gross domestic product, but Vale de Almeida said many U.S. businesses tend to overlook those facts when they think about international opportunities.

“We are so obsessed with China, and rightly so because it’s a great success story, but we sometimes forget that we are next door to a very powerful economic engine across the Atlantic,” he said. “Maybe this engine can go even faster and deliver more for us.”

Mark Miester is the editor of Freeman magazine for the A. B. Freeman School of Business.

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