THE BEATLES ARE COMING!
THE BIRTH OF BEATLEMANIA IN AMERICA
Presented by Bruce Spizer
Wednesday – March 19, 2014
Bea Field Alumni House, 6319 Willow Street
6:00 – 8:00 p.m.
Join the Office of Alumni Relations as we enjoy an informative, entertaining evening with Bruce Spizer, considered one of the world's leading experts on the Beatles!Bruce is a Tulane graduate (BA, MBA add JD) who has written eight books on the Beatles. His audio/visual presentation covers the convoluted story of how Beatlemania evolved in America over 50 years ago with multiple images, music and interview clips. Along the way you will learn why Capitol Records turned down the Beatles four times, how the Beatles ended up on a Chicago-based label specializing in gospel and R&B recordings, who the first disc jockey to play a Beatles record in America was, what prompted Ed Sullivan to book the Beatles for three shows at a time the group was virtually unknown in America and how Beatlemania in America was jumpstarted by CBS News anchorman Walter Cronkite, a 15-year-old girl from Silver Spring, Maryland and a disc jockey from Washington, D.C. Bruce will be available after the presentation for a book signing.